Our story
We
started
overtake
because
good
work
kept
dying
in
bad
dashboards.
Our founders spent a decade inside agencies that billed for activity and hid behind reach metrics. Growth teams deserved better.
So in 2019 we built the opposite: a small, senior team that ties every decision to revenue, runs creative and media as one loop, and reports numbers a CFO would sign off on. Six years later, that discipline manages over $180M in spend for brands that refuse to plateau.
What we stand on
The senior team promise
